Admin - November 8, 2019

If your business has already established an SEO based strategy then you will have an idea of how important it is in terms of creating a credible audience, what they look for and how your product can be marketed to them. With the knowledge and expertise, you can generate content according to some questions that your customers may have.

Apart from using keywords that make your website pop up in search bars, there is a second deeper level that can be used to connect more effectively with your clientele. The strategy of engaging in seasonal SEO is to link your content with ongoing trends and topics that are gaining popularity in the season.

1. Find Out What They Are Looking For

It is very important to know what your target audience is interested in with aspects of changes in market trends or hot topics. For example, during celebratory seasons such as Christmas holidays, people are looking for goods related to that. If you are marketing “gifts for your dad” you can modify your statement and make it “Christmas gifts for your dad” which makes it easier for the consumer to comprehend and engage.

2. Timing Is The Most Important Factor

Yes, keywords hold great importance but so does the timing for publishing your content. Seasonal SEO is a short term strategy that dies down once the trend of a certain topic finishes too. This means companies have to map out how soon they have to post their content related to a specific item, it has to before the hype for it ends. For example, as memes go viral on the internet most fast-food chains start using them as references in captions to promote their products. This makes the customers feel engaged even if they did not want to do so in the first place.

3. Cover All Your Online Properties

When you are releasing content based on seasonal holidays or festivals it is important to make sure all your social media platforms are following the same criteria too. If you upload a post it should be visible on all Facebook, Twitter, Instagram, emails and website locations at the same time. Creating a new layout can help in gaining attention, create new landing pages and make sure to change colors and themes to show effort.

Keep a check on which products, topics, and services have done well in the past and keep posting about them from time to time so people do not forget about them. Check for traffic on sites and plan a time of publishing according to that. By keeping these factors in mind and following them wisely and precisely, your business will flourish based on seasonal SEO tips and tricks in no time.