Admin - November 8, 2019

Maintaining customer loyalty is highly important for businesses whether they are online or in real life. Every business aims to encourage the return of a first-time visitor to their outlet. Here are some tips to ensure that your e-commerce customers will be returning to your area soon.

1. Make The Customer’s Visit Memorable

Shopping on online platforms can get lonely and sometimes an individual may have difficulties accessing the site. It is important to make sure the customer is being catered to. Follow up on matters like has the customer received their order, inform them about discounts and keep in touch. Buyers always remember such kind gestures and will prefer using the service again.

2. Use The Inbox

Keep your buyers updated on information, discounts, and offers by sending newsletters through email. Set up special discount rates and unique pin codes on certain products for only those who receive newsletters. This is going to make your customers feel more connected even if they are not directly buying something.

3. Encourage Your Clients

Create a catch which gives you a guarantee that the customer will return. For example, if someone buys a coffee machine let them know that they will be getting discount coupons for further purchases on filters or coffee from your company. This is an attractive offer that encourages the buyer to want to come a second time.

4. Keep Track Of Consumer Behavior

Studying the buying frequency of your consumers, if they buy only once in 5 months then you can send them an email every 4 months to remind them about the existence of your company. This refreshes the position of your company in their minds. Keep in mind to not send too many emails as this may irritate the user and cause them to cancel updates from you.

5. Check Your Analytics

Thanks to many technological advancements you can track what products are popular and increase the inflow of customers and which ones are driving them away. Heat map software is a great tool for e-commerce and helps narrow down a lot of possibilities.

Each customer has a different mindset when they walk into your store or click on your site. Do not try to lock all your clients into one mental segment and assume they all behave the same way because they are buyers. By following these pieces of advice you will have a set base of loyal customers in no time!